Mountain Dew x RHUIGI NBA ASW 2019 Collection
In the era of brand collaborations, we brought together Mountain Dew and luxury designer Rhuigi Villasenor to create a streetwear capsule collection with luxury appeal. Each item included Rhuigi’s signature, showcased his unique eye for merging old school iconography with modern flare, and provided a nod to Mountain Dew’s heritage as a classic American beverage brand.
The collection debuted at NBA All Star Week 2019 with Russell Westbrook, Rhuigi, and other Dew athletes wearing the collection. Items from the collection were made exclusively available at Mountain Dew’s annual All-Star activation, Courtside Studios.