Dare to Do NBA 3pt Experience by Mountain Dew
DARE TO DO is an immersive experience that dares basketball fans to put their hoops skills to the test. The activation invited participants to compete against others in a set of basketball themed challenges within an environment that fuses the worlds of Mountain Dew and the NBA.
As an official NBA partner and sponsor of the 3-pt contest, Dare to Do took on a hoops theme that reimagined the 3-pt contest in true Mountain Dew form. We brought the culture surrounding the game to life off the court, and an innovative 3-pt trick shot contest with a fade away finish.
Players earned points to redeem for items from an exclusive collaboration with designer Eric Emanuel, only available at the Dare to Do program experience.
