Download on Black Americans

Social Deviant x Fresh Perspective Speaker Series

To kick off Black History Month, I connected with my good friend and fellow Black strategist, Brittany Applegate, for the launch of her agencies Social Deviant Talks Series. At a high level, we cover the importance of connecting with African American consumers, best practices for marketers and advertising professionals to build stronger relationships with this audience, and some gems for brands and agencies to consider when reaching this audience in the future. Hope you enjoy!